Publisher's Sign-Off: New Magazine Technologies

Sept. 29, 2011
3 min read

Quick Response (QR) codes have started to pop up everywhere these days, grocery stores, newspapers, magazines, billboards, on aircraft placards and now in the pages of AMT magazine. 

If you’re not familiar with them, they’re the square barcodes with the black pattern on a white background that you’ll see on this page and elsewhere in our magazine. You may even see some color QR codes in the near future.

Unlike standard barcodes, QR codes can store more data, including URL links, geo-coordinates, videos, coupons or text. These codes can be scanned with a smartphone to link people to additional information.

If you have a smartphone and it didn’t come with a QR scanner already installed, you can find a variety of QR scanner apps online for free. Just check the Android market, iPhone app store, or your device carriers’ market.

Instead of listing a long URL you have to type in to your computer to access information, we can include a QR code and you can easily scan it to get directly to the information. Be sure to scan the QR codes below and try out this cool new feature.

View AMT magazine on the go

Another new upgrade for AMT readers is our new digital magazine.  This new digital magazine will automatically format itself for whatever device you are viewing from. You can now view the monthly AMT issues in a fast, easy-to-use format on your iPhone, Android, tablet, or PC. Go Green and opt for your subscription to the digital AMT today!  (P.S. You’ll get your issues much faster than snail mail!!)

Here’s an example of how the new digital magazine works:  (Insert digital issue QR Code here)

Brand spankin’ new web site coming soon

I have some very exciting news; we are finally getting near a point where we can begin to talk about the release of our brand new aviation portal web site. All your favorite aviation maintenance, airport, ground support, and management news, along with video content and of course with the latest and greatest web design. Oh, and did I mention social media integration? Yes, your commenting ability is on everything! In my next column I will be going in depth about the new site and giving you the lowdown on the fancy new features you will love. Stay tuned to AMTonline.com and of course don’t forget to follow us on your favorite social media network for the latest news!

Technology keeps changing at lightning speed and we do our best to keep up and utilize what’s available to provide you with the most information possible.

Until next time we’ll see you online!  (Insert forums QR Code here)

Thanks for reading!

Jon Jezo

About the Author

Jon Jezo

National Accounts Manager

Meet National Accounts Manager, Jon Jezo. With over 10 years of experience, Jon is a trusted resource when it comes to B2B marketing and advertising.  He specializes in a consultative approach that delivers effective lead generation for his clients.  His aviation market knowledge is a great resource in helping strategize your next high performing marketing program.  Jon's dedication to keeping marketers informed on the latest trends and the best solutions for delivering results will strengthen your competitive advantage.  He is client focused and will continuously provide opportunities to strengthen your advertising ROI.        

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