2025 Airport Business Top 40 Under 40: Hollie M. Foley

• Hometown: Freedom, WI
• How many years have you been in aviation? 5 years
• What’s one airport that inspires you? Palm Springs International Airport

Hollie Foley has built her career around transforming how airports connect with their communities and passengers. As marketing manager, she has spearheaded campaigns that highlight her airport’s accessibility and convenience, strengthened partnerships with airlines and tenants, and expanded outreach efforts that link the airport more closely with local businesses and civic leaders. Her initiatives have emphasized traveler-first thinking, introducing creative programs and thoughtful touches that make air travel smoother and more personal. She has also played a leading role in developing unique experiences in the terminal, positioning the airport as not just a gateway but as a welcoming part of the journey.

Colleagues note her ability to balance strategy and creativity—delivering measurable results while never losing sight of the details that shape a passenger’s experience. Foley thrives in aviation’s fast pace and complexity, constantly finding ways to innovate despite limited resources. Her work is defined by turning challenges into opportunities that leave lasting value for the airport, its partners, and its passengers.

“What I love most about this industry is that every day is different, and every interaction matters,” Foley says. “The smallest details—from a message on a sign to the way we welcome someone at the terminal—can turn what people expect to be stressful into something positive and memorable.”

With her roots in small-town Wisconsin shaping her resilience and determination, Foley continues to elevate her airport’s profile while advancing a vision of aviation where convenience, creativity, and community all come together.