LATAM, Latin America’s leading airline group—with one of the largest route networks in the world—plans to renovate the cabins of two thirds of its fleet—some 200 aircraft—at a cost of $400 million.
The updated cabins will offer pax the opportunity to choose seats with more space, more room, and even beds, for extra money.
I can’t wait to see how this works out. Will enough pax be willing to pay for the extra room/comfort? I hope so.
Back during the three decades that I flew airlines all over, we could choose to pay more for first class. Today, that is not always an option. I was one of those who rode in back, but I did have the option.
LATAM seems to be planning more than two options, with improvements in entertainment, baggage bins, larger seats, and other options.
“As part of LATAM’s long-term vision, the transformation of our cabins will enable us to offer an industry-leading onboard experience with more options, flexibility and personalization to better serve each and every passenger,” said Claudia Sender, Vice President Clients, LATAM Airlines Group. “This means being able to serve leisure passengers who want to ‘travel lighter for less’ at the same time as customers traveling for business who want privacy to both rest and work, in addition to those who wish to be able to upgrade the services that they value the most.”
That makes sense to me. I can’t wait to see what the pax decide.
About the Author
Ralph HoodRalph Hood
Certified Speaking Professional
Ralph Hood is a Certified Speaking Professional who has addressed aviation groups throughout North America. A pilot since 1969, he's insured and sold airplanes at retail and distributor levels and taught aviation management for Southern Illinois University.
Ralph Hood is also an award-winning columnist (he writes for several publications), a salesman and sales manager (he sold airplanes, for crying out loud!), a teacher (he taught college-level aviation management) and a professional public speaker who has entertained and enlightened audiences from Hawaii to Spain, and from Fairbanks to Puerto Rico.
- Certified Speaking Professional (CSP), National Speakers Association
- Past member, National Ethics Committee, National Speakers Association
- Past president of Alabama Speakers Association
- Member, Alabama Aviation Hall of Fame
- Past National Marketing Mentor, AOPA Project Pilot
