MidAmerica St. Louis Airport (BLV) has launched a new airport website designed to better meet the unique needs of the airport and its many users. The new website addresses several issues that impacted the user experience on the original site, including flexibility for use on different devices and user accessibility, while also providing more robust information about the 12 great destinations MidAmerica Airport serves with non-stop flights via Allegiant.
“One of the airport’s primary attributes is its easy ability to connect the St. Louis region to a variety of leisure destinations,” said Airport Director Bryan Johnson. “The new website expands on that capability, and includes pages dedicated to inspiring travel to those nonstop destinations.”
The airport partnered with Aviatrix Communications, a Minority and Women-Owned Business (MWBE) website development and outreach firm that works exclusively with airports and aviation companies, to design and update the new site. Aviatrix Communications has built websites for airports across the country and is well versed in industry-specific best practices. Airport staff and Aviatrix Communications began developing the new website in fall 2020.
“ADA compliance is a huge priority for the airport, and the new site has been built to specific industry standards to ensure that all users have equal access to the airport’s information,” said St. Clair County Chairman Mark Kern.
As a continuation of the enhanced travel information and accessibility, the website features a revenue-generating booking engine where travelers can purchase airline tickets from a reputable travel agency. The site also shares details on low fare options for trips both to and from MidAmerica and the many great destinations served.
The style of MidAmerica Airport’s website is an extension of the airport’s overall brand and aligns with the airport’s existing vision and tone, including the colors, fonts and key messages. A new media center, updated terminal maps and travel tips round out the new, customer-friendly website.
Built upon proven these website development standards, the new website maintains the flexibility to easily add new functionality over time with minimal cost. The inclusion of a language translator widget will also allow the site to be responsive and display cleanly on all devices.