Rampmaster Executes Strategic Brand Repositioning

Feb. 8, 2012
Company is looking to extend its service in the FBO market with a set of refueling solutions aimed at general aviation facilities

Coatesville, PA – February 6, 2012 – Rampmaster, the premier manufacturer of aircraft refuelers for the worldwide aviation market, has executed a brand refinement strategy to clearly position the company as the driving force for innovative refueling solutions in both the Commercial Aircraft and General Aviation markets. Rampmaster has long been recognized as the U.S. commercial airline refueling leader, successfully maintaining 80% market share in this segment for over two decades, and is looking to extend its leadership into the FBO market with a unique set of refueling solutions aimed at general aviation facilities.

The company developed its industry prominence by consistently delivering unprecedented vehicle advancements to its airline customers with large refueler solutions that yield longer lifecycles, significant fuel and maintenance savings, lower EPA emissions and more. Over the past several years Rampmaster has expanded its product line to include FBO refueling solutions, providing a significant opportunity to bring the same benefits associated with its commercial refueling innovations to general aviation customers.

“Our refueling vehicles are truly game-changing for FBOs,” said Leighton Yohannan, Rampmaster’s co-CEO. “We can bring them the same unprecedented savings that their commercial counterparts are enjoying with the same technical innovations we’ve deployed in our larger refuelers. In the past, FBOs thought Rampmasters were the refuelers they could never have, but it’s time to change that view and position ourselves as the optimal solution provider not only for commercial airlines, but for general aviation operations as well.”

Yohannan knew expanding Rampmaster’s positioning into the FBO market would be a huge undertaking in both strategy and branding, so he called upon Vovéo Marketing Group, a full-service agency located in Malvern, PA to help with the task. “When I first met the Rampmaster team, I was amazed at what a ‘hidden gem’ they were – such an accomplished and innovative company right around the corner from us in Coatesville,” said Mary Bea Damico, President of Vovéo. “Their history of achievement, vision, innovation and entrepreneurial spirit are so compelling, and we knew it was the perfect opportunity to pair our expertise in strategic brand positioning to really bring the Rampmaster story forward in support of their efforts to greatly expand their market reach.”

“Vovéo understood our vision, not just of where we want to be today but also of how we want to evolve as we continue our commitment to leading aviation refueling well into the future,” Yohannan added. “They were able to translate our goals into a succinct strategy, then implement it in a powerful way that strengthens and expands upon our message in both markets. We’re the leader in our industry, and now our brand really reflects this strength.” The repositioned brand was officially unveiled with Rampmaster’s new website, developed by Vovéo and launched on February 3rd. Rampmaster will continue to partner with Vovéo to bring its message of unparalleled technical innovation and quality to both the commercial and FBO markets. “In redefining our focus, we are very proud to say we have not swayed from our roots,” said Yohannan. “Our founder Robert Watkins, along with his two sons Owen and Dan, has always believed that our customers, coupled with succinctly communicating Rampmaster’s industry innovation within our marketplace, are our most valuable assets. We will continue to lead the way in the refueling industry by embracing our tenets of technical innovation, manufacturing of the highest quality, integrity and superior customer care.”

About Rampmaster

Rampmaster is the premier manufacturer of aircraft refueling solutions, known in both thecommercial and general aviation markets for its technical innovation, quality production standards and superior customer service. Since its founding in 1968, Rampmaster has consistently delivered unprecedented product advancements that benefit customers’ airport operations through longer refueler lifecycles, significant fuel and maintenance savings, lower EPA emissions and more.

Today, Rampmaster is global in scope, but remains an innovative and exceptional family-owned U.S. manufacturer, well known for re-investing capital to advance the refueling industry by way of thought leadership and quality craftsmanship.

About Vovéo Marketing Group

Vovéo Marketing Group is a full-service agency with a strong history, spanning more than 17years, of providing a powerful blend of marketing strategy and planning and street-level execution. Vovéo provides end-to-end marketing services in-house, including strategy and branding, marketing communications, design, interactive development, mobile applications, web marketing, advertising and demand creation. With a unique ability to develop superior strategy and branding, and transform it into highly effective messaging, communications, visuals and ultimately tactics, Vovéo is proven at providing clients with the most return from their investments.

Vovéo is a Top 20 ranked Philadelphia Agency in the categories of: Woman-Owned Businesses, Web Design / Development, Advertising, and Graphic Design.

For more information, please visit www.voveo.com.