APPLETON, Wis. (Nov. 14, 2013) —Miller Electric Mfg. Co. has announced the consolidation of the TIG torch and accessory lines from Weldcraft under the Miller brand. The consolidation allows Miller to better serve distributor and end user needs by offering best-in-class TIG torches and accessories as part of a total TIG welding system.
“Both Miller and Weldcraft are market leading brands and ones with a proven history of success across many industries,” said Mike Weller, president, Miller Electric Mfg. Co. “Consolidating the Weldcraft brand under Miller puts us in a position to not only grow our TIG welding business, but also — and more importantly — to ensure we are providing the best TIG welding solutions in the marketplace.”
Weldcraft will remain as the TIG torches and accessories product line name after the consolidation and will continue to be manufactured in Appleton, Wis. under the same high quality standards. The only change will be the addition of the Miller name on products, labels and packaging. Torch bodies have also transitioned from red to black (excluding the Redhead™ Series). New Miller | Weldcraft literature and product web pages can be found at MillerWelds.com/tigtorches.
Miller holds a leadership position as a preeminent manufacturer of TIG welding equipment. The addition of TIG torches and accessories — including tungsten electrodes, consumables and more — strengthens the company’s offering, simplifies business and creates a “one stop shop” experience for innovative TIG welding solutions for industries including aerospace, general fabrication, petrochemical, food processing, motorsports and more.
