NEW YORK – Sequa Corporation announce that aerospace industry veteran Andrew Farrant has been appointed Vice President of Marketing and Corporate Communications for the diversified industrial manufacturer.
Farrant will be responsible for developing and implementing strategies and branding initiatives for all marketing and corporate communications activities. He will also lead marketing communications, public relations, internal communications, tradeshows and the development of marketing initiatives supporting Sequa and its subsidiaries, including Chromalloy Gas Turbine products and services worldwide.
Prior to joining Sequa, Farrant spent almost 15 years managing marketing and communications strategy and tactics at Bombardier Aerospace. Additionally, he was the architect behind the successful rebranding of Garrett Aviation Services and Piedmont Hawthorne FBOs into Landmark Aviation, and most recently he led marketing and communications for StandardAero.
"Andrew brings a wealth of industry knowledge and a keen understanding of organizational brand development and management to Sequa," says Sequa Corporation Chief Executive Officer, Armand Lauzon. "I look forward to working with him as he helps position Sequa as a world leader in all of our key markets."
For more information visit www.sequa.com.