Alaska Air Group rises in strong trading with rising open interest

STOCKS

Alaska Air Group, Inc. (ALK.N) climbed US$1.64 (or 5.1%) to close at US$33.81, ending a two-day streak of losses. Compared with the S&P 500 index, which rose 1.8 points (or 0.1%) on the day, this was a relative price change of 5.0%.

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RELATIVE VALUATION INDICATORS [RVI] FUNDAMENTALS

Description Value Rank In Market Return on Equity [ROE] % 22.7 In Top Quartile EPS Growth % 103.3 In Top Quartile Total Debt to Equity 1.4 In Bottom Quartile

RELATIVE VALUATION INDICATORS [RVI] TECHNICALS

- In the global market of top 5000 stocks by MCap, the stock has a 6-month relative strength of 61 which means it has outperformed 61% of its global peers.

- There were 801,946 shares worth US$26.7 million traded. The volume was 0.9 times average trading of 888,066 shares.

- The last price is at a discount of 15.0% to the 12-month high of US$39.76 four months ago on 03 Feb, 2012.

- The last price is at a premium of 32.3% to the 12-month low of US$25.55 eight months ago on 04 Oct, 2011.

- The Beta of this stock is 1. A Beta equal to 1 suggests this stock is moving in line with the market.

Description Value Rank In Market Change % 5.1 In Top 4% Volatility 4.4 In Bottom Quartile

UPTREND

- The stock rose 5.1% on high volatility today.

- Open interest rose for a third day; the stock rose, ending a two-day streak of losses. Open interest rose 1.0% from 6,817 to 6,883. Combined with the price rising 5.1% this suggests the market is strong.

- The put:call ratio was 0.8, up 2.4% for the day, up 24.7% in the past week and up 6.4% in the past month.

COMPANY ANNOUNCEMENTS

May 23, 2012: Alaska Airlines Names Halle Hutchison as Managing Director of Brand and Marketing Communications

[News Story] SEATTLE, May 23, 2012 Halle Hutchison has joined Alaska Airlines as managing director of brand and marketing communications. Hutchison will oversee Alaska Airlines' product marketing, sponsorships, advertising and promotions. Hutchison comes to Alaska Airlines from Expedia, where she served as senior director of brand marketing.

May 22, 2012: Alaska Airlines Offers Customers Self Bag-Tagging Option at Sea-Tac Airport

[News Story] SEATTLE, May 22, 2012 Alaska Airlines is debuting self-bag tagging for customers traveling out of Seattle-Tacoma International Airport. The process allows customers to print and attach their own luggage tags from a self-service kiosk in the airport lobby and then, in one step, show their identification and drop their bag off with an airline representative for security screening and loading onto an aircraft.

May 21, 2012: Alaska Airlines to Debut Aircraft with San Diego State University Colors

[News Story] SAN DIEGO, May 21, 2012 San Diego State University's hallmark scarlet and black colors and logo will soon be featured on an Alaska Airlines 76-seat Bombardier Q400 turboprop. To celebrate, Alaska and the university are partnering with San Diego radio stations to give Aztec fans a chance to win a seat onboard the maiden flight. "We're thrilled to grow our flock of university paint themes with the addition of the Aztec plane-our first school in California," said Joe Sprague, Alaska Airlines' vice president of marketing.

May 18, 2012: Alaska Air Cargo Delivers Season's First Copper River Salmon to Seattle

[News Story] SEATTLE, May 18, 2012 Alaska Air Cargo delivered the season's first shipment of Copper River salmon today to Seattle-Tacoma International Airport. The arrival of Copper River salmon marks the start of the summer salmon season and is anticipated by seafood lovers throughout the Pacific Northwest and beyond. The Alaska Airlines plane arrived early this morning with Copper River king and sockeye salmon from three seafood processors: Ocean Beauty Seafoods, Trident Seafoods and Copper River Seafoods.

May 17, 2012: Alaska Airlines Announces New Hawaii Flying from Portland, Ore., to Kauai

[News Story] SEATTLE, May 17, 2012 -- Alaska Airlines announced today it will offer four flights a week between Portland, Ore., and Kauai, Hawaii, starting Nov. 5. The new seasonal service is in addition to flights Alaska offers from PortlandInternational Airport to Honolulu, Maui and Kona, on the Big Island of Hawaii. "We are thrilled to introduce service from Portland to the beautiful Garden Isle of the Hawaiian Islands," said Joe Sprague, Alaska Airlines' vice president of marketing.