Hawker Beechcraft wins Luxuria Award for best single communication piece

November 28, 2011 Hawker Beechcraft Corporation, the world-leading manufacturer of business, special mission and trainer aircraft, has been awarded the 2011 Luxuria Award for the best single communication piece.

November 28, 2011 Hawker Beechcraft Corporation, the world-leading manufacturer of business, special mission and trainer aircraft, has been awarded the 2011 Luxuria Award for the best single communication piece.

The award, which was presented at a prestigious event held by the Luxury Marketing Council of Europe at Regents College, London, recognised Journey Magazine, Hawker Beechcrafts innovative lifestyle companion, as a market leader in brand communication. Sean McGeough, Hawker President, Europe, Middle East and Africa, said: Winning the Luxuria Award for best single communication piece is extremely satisfying as it is voted for by key figures from the luxury sector. Hawker Beechcraft has always endeavoured to distinguish itself as a world-leader in business aviation and we feel that Journey Magazine reflects this position perfectly. Our typical client is time-poor, exacting and demanding of the best, whether it is from a private jet or a publication. It is with these three characteristics in mind that we fashioned our magazine to complement our brand positioning and values. Since Journey Magazines launch earlier this year, Hawker Beechcraft has also developed a multi-language iPad app, enabling customers to keep abreast of the latest luxury news wherever they are. This app was recently shortlisted for the 2011 APA Awards in the Best Mobile Solution category. Journey is edited by Patrick Jephson, former Private Secretary to HRH Diana Princess of Wales, who was also recognised at the event with an award in the best writer category. The Luxuria Awards are organised annually by the Luxury Marketing Council of Europe and were created to honour excellence in luxury design, manufacturing, retail and communications. Journey Magazine is Hawker Beechcrafts sophisticated lifestyle companion that takes a distinctive approach to familiar subjects and boldly explores new territory. The publication is tailored to its exclusive readership and covers everything from luxury goods, apparel, travel and design to technology, cars, books and music. For more information, please visit http://hbcjourney.com/. Hawker Beechcraft Corporation is a world-leading manufacturer of business, special mission, light attack and trainer aircraft designing, marketing and supporting aviation products and services for businesses, governments and individuals worldwide. The companys headquarters and major facilities are located in Wichita, Kan., with operations in Salina, Kan.; Little Rock, Ark.; Chester, England, U.K.; and Chihuahua, Mexico. The company leads the industry with a global network of more than 100 factory-owned and authorized service centres. For more information, visit www.hawkerbeechcraft.com. Notes to editors: U.S. media contact: EMEA media contact: Nicole Alexander Phil Anderson or Alistair Kellie +1.316.676.3212 +44 020 7282 1031 / +44 020 7282 2850 [email protected] Winner PR Week Awards 2010 Winner 2010 Digital Impact Awards Winner 2010 Sabre Awards

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