AirTran Airways Leverages NetTracer to Assist With Tracing Lost Luggage

Nov. 13, 2007
AirTran Airways, a subsidiary of AirTran Holdings, has implemented NetTracer, the airline Web-based baggage tracing and claims management system developed by The Owens Group International, an Atlanta based company founded almost four decades ago.

AirTran Airways, a subsidiary of AirTran Holdings, has implemented NetTracer, the airline Web-based baggage tracing and claims management system developed by The Owens Group International, an Atlanta based company founded almost four decades ago.

"We are grateful for the opportunity to partner with AirTran Airways in an effort to provide their customers with the best baggage service in the industry today," said Bryan Owens, CEO of The Owens Group International. "I am extremely impressed by the caliber of people at AirTran Airways. They are smart, hard-working and committed to investing in technologies that will make a distinct difference in customer service."

As the airline industry's first tracing application built from the ground up using Web-based technologies, NetTracer provides a search engine to improve baggage tracing and claims processing for both passengers and airline employees. NetTracer is built with the same easy-to-use architecture as top-rated Web sites Yahoo and Google. Unlike other baggage tracing systems, which employ complicated mainframe commands, NetTracer utilizes a Google-like search mechanism and a highly intuitive Web interface, making it the most powerful baggage system in the industry today. In addition, NetTracer is built with a flexible architecture, making it fully customizable to meet each individual airline's needs.

According to the U.S. Department of Transportation, in the past six months, domestic airlines mishandled, on average, 7.91 bags per 1,000 passengers. While this is a low percentage, industry experts report that mishandled baggage cost the airline industry and their passengers several billions of dollars per year.

As one of the industry's best baggage performers, AirTran Airways came in significantly lower than the industry average, at 4.03 mishandlings per 1,000. By investing in NetTracer, AirTran Airways is demonstrating its commitment to ensuring that its employees have the best tools available for reconnecting passengers with wayward baggage.

"At AirTran Airways, we believe in using all available resources to make sure our passengers arrive in their destination city with their luggage intact," said Tad Hutcheson, vice president of marketing and sales for AirTran Airways. "We are committed to providing top-notch service for our customers, and that includes keeping them connected with their bags. With the help of NetTracer, we will be able to improve on our already stellar performance in the baggage category."

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