Many Airlines Turning to Co-Branding Deals to Combat Increased Costs

Many airlines are turning to co-branding deals to combat increasedcosts that have pushed them under bankruptcy-court protection.

SOUTHWEST, for example, already carried products by KRAFT FOODS INC. and COCA-COLA CO. on flights as part of its snack and beverage service, but as part of additional co-branding deals, the vendors' logos appear on Southwest's beverage cups or snack boxes in exchange for the vendor paying part of the packaging costs ... The Wall Street Journal

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