AA Launches N.Y. and Chicago Ad Campaigns

    Sept. 15, 2006
    The Chicago campaign focuses on the inte' and domestic flight schedule that American and American Eagle offer from Chicago's O'Hare Int' Airport.
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    American Airlines, a subsidiary of AMR Corporation (NYSE: AMR), has announced that it is launching new advertising campaigns that focus on New York and Chicago.

    The New York campaign focuses on the international and domestic flight schedule that American and its partner, American Eagle, offer from New York's JFK, LaGuardia and Newark airports, together with White Plains/Westchester and Newburgh/Stewart.

    The Chicago campaign focuses on the international and domestic flight schedule that American and American Eagle offer from Chicago's O'Hare International Airport.

    The new advertising campaigns feature American's "We know why you fly" television campaign, including a new ad recently filmed on location in Madrid, Paris and Los Angeles this spring. There will also be outdoor advertising, a direct mail campaign and online advertisements.

    Both campaigns will target business and leisure travellers.

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