Alaska Airlines and Horizon Air Launch Spanish Website

Alaska Airlines and Horizon Air have introduced a Spanish-language website which the airlines describe as a new tool to better connect the carrier with a growing number of Hispanic customers.

In addition the airlines said that the site, which includes more than 3,000 pages of content, allows customers to perform a number of functions in Spanish, including making a reservation, checking in for a flight and managing Alaska Airlines Mileage Plan accounts.

By early 2007 Alaska and Horizon will add Spanish-language options at airport check-in kiosks. Alaska also plans by mid-2007 to more than double the number of Spanish-speaking reservations agents at its call centres, replace in-flight interpreters with bilingual flight attendants on flights serving non-resort destinations in Mexico, offer Spanish content in its in-flight magazine, and make Spanish-language announcements on flights to and from the Los Angeles basin.

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