Airlines to Raise $300,000 for African Charities
"Beat the Drum," a 2003 film depicting the impact of AIDS on African children, will air Friday on 40,000 flights on 34 airlines to coincide with World AIDS Day.
The screenings will raise $300,000 (euro228,000) for African charities, said Bill Grant, president of Entertainment in Motion.
The company licensed the film to American, Delta, United, British Airways, Lufthansa and Air Canada, among other airlines. A portion of the licensing fee will be donated to the charities, and screenings will continue through December.
The movie tells the story of an orphan boy who sets out for Johannesburg with his father's last gift, a tribal drum.
Grant called the film "heartfelt and uplifting," and said in a statement that it inspired a "personal desire to help the over 12 million orphans in Africa."
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