Airport embraces an unflattering handle

Oct. 22, 2007

City leaders have scrapped plans to do away with the Sioux Gateway Airport's unflattering three-letter identifier, SUX, and instead have made it a marketing pitch.

The code, used by pilots and airports worldwide and printed on tickets and luggage tags, will be used on T-shirts and caps sporting the airport's new slogan, "FLY SUX."

Items compiled from Tribune news services.