Delta and LivingSocial Join Forces to Roll Out Custom Destination Deals

Delta Air Lines announced it has launched LivingSocial destination-specific deals offering Delta.com customers targeted offers during their trip.

Customers can sign up for LivingSocial offers when they access their My Trips summary on Delta's website. Offers are specific to the dates and location related to the customer's upcoming trip.

"The new LivingSocial feature on Delta.com extends the personalized travel experience we provide on Delta.com by providing deals beyond the airport," said Bob Kupbens, Delta's VP eCommerce. "Delta continues to innovate by providing customer-friendly interactions through Delta.com, in-flight Wi-Fi, mobile applications and social networking tools."

"Curating travel experiences that surprise and delight our members has long been a commitment of LivingSocial, as evidenced by the great Adventures and Escapes packages we offer everyday," said Doug Miller, senior VP of New Business Initiatives at LivingSocial. "Partnering with Delta Air Lines to offer destination-specific deals allows members to receive same types of local deals and experiences they're used to getting at home no matter their final destination."

Delta redesigned the My Trips section of Delta.com in August 2010 with personalized offers for customers including hotel, airport parking, car rental and other ground transpiration options. Delta.com customers also can use My Trips to access international Economy Comfort seating options and the domestic perks provided by LivingSocial.

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