Virgin America Joins Forces with Hertz for Elevate Loyalty Program
Virgin America, an airline company, announced that it has partnered with The Hertz Corp., a general use airport car rental brand, to offer Virgin America's Elevate loyalty program members exclusive deals on Hertz rental cars wherever the airline flies.
The Company said that Elevate members who rent with Hertz can earn one Elevate point per $1 spent on qualifying rentals and for a limited time, Virgin America and Hertz are offering double points and up to 35 percent off for rentals of two days or more through Dec. 31. Terms and conditions apply.
"We're pleased to partner with Hertz to offer our business and leisure travelers another great option for ground travel once they've arrived at their destination," said Brett Billick, director of CRM at Virgin America. "Our new partnership with Hertz provides our frequent flyers with an easy and seamless travel experience throughout their trip both in the air and on the ground."
According to a release, the latest partnership with Hertz expands Virgin America's rental car partners to three car rental companies in the U.S., giving the airline's guests even more options for ground travel during their business trip or leisure getaway. Virgin America's Elevate frequent flyer loyalty program offers guests the ability to redeem points for any unsold seat, on any Virgin America flight, at any time. Elevate offers Webbased redemption with no blackout dates and has grown to over 1.9 million members since the carrier's 2007 launch. Last year, Virgin America said it rolled out changes to Elevate in order to give flyers more flexibility to earn and redeem points for travel on the airline. Elevate members are also able to retain their Elevate points indefinitely, as long as they either earn or redeem points at least once every 18 months.
Known for its designed moodlit cabins, amenities and service, Virgin America noted that it has won a list of industry awards since its 2007 launch, including "Best Domestic Airline" in Travel + Leisure's World's Best Awards in 2008, 2009, 2010 and 2011 and "Best Domestic Airline" in Conde Nast Traveler's 2008, 2009 and 2010 Readers' Choice Awards.
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