Travel Business Review - 22 September 2011 American Airlines, a subsidiary of US-based holding company, AMR Corporation (NYSE: AMR), has announced the launch of Aprendi.com, a social travel website in Spanish.

Aprendi will offer travellers the opportunity to share their experiences with other travellers within the community. Cynthia Barnes, the airline director of diversity markets and advertising, said, 'We know Hispanic travel behaviour is evolving and that one of the reasons to travel is to be inspired, learn about new cultures and live richer, fuller lives. We want them to share those travel experiences and trade stories with others in their communities. And we want to be the airline they choose as they visit the most exciting destinations around the world.' [Editorial queries for this story should be sent to [email protected] ]