Rhonda Hamm-Niebruegge In today's business world one of the challenges we all face is the ability to hire, retain, promote and find employees who do a good job. The aviation industry is no different. However, it's my belief that being part of the aviation field, GSE managers have an opportunity to open a career path that offers more than most other fields. Aviation has always been, and continues to be, filled with excitement and an edge that makes people want to be a part of it. Most young people choosing career paths look for three components as they begin their search: 1. Financial rewards 2. Promotional opportunities 3. Fun and exciting work If you take the first item, financial rewards, and offer it as your only selling point the big picture doesn't look that great to a new hire. However, if GSE managers put together a package that breaks down the potential for a new hire to move up, the overall package starts to have appeal. Because outsourcing has become part of the aviation industry, being part of a company that offers this product to the airlines is really quite attractive. You learn not only your company's business model, but you become part of the larger environment surrounding aviation. Having spent over 20 years in this industry, I have never had a dull day! Each one brings different challenges, opens new doors for other opportunities and has kept me smiling and having fun even during the worst of times. Because it is, and will always be, the industry that intrigues people, as a GSE manager looking to hire new people, use this as part of the overall "selling" package. Highlight the point to those you are trying to attract who may not realize what it means to be part of one of the world's most intriguing careers!