German Airline Promises to Bore You
Investing in airlines offers more rolls, loops and spins than actually taking a commercial flight, because profitability is extremely sensitive to any drop off in demand. German carrier Lufthansa DLAKY -0.90% hopes to ease the turbulence by proudly reclaiming a national trait: boringness.
“In the end, we are boring. We are German; we like to be boring,” said Carsten Spohr, chairman and chief executive officer of Lufthansa, during the closing words of the airline’s capital markets day, which occurred Monday in Frankfurt.
Read more: https://www.wsj.com/articles/german-airline-promises-to-bore-you-11561395072
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