Don’t you kinda wonder how airline pax feel about airlines after the videos of mistreated customers on TV?
According to an Airlines Brand Perception Study by Brandigo — a global brand strategy and market growth firm — the answer is not good, not good at all.
Here are just a few findings from participating pax on the survey:
- 73.5% feel that airlines view them as a ticket sale
- 12% feel airlines view them as a valuable customer
- 4.6% feel they are viewed as human.
The following are a few comments from customers about airlines:
The airlines...
- Only care about the money
- Treat passengers like crap!
- Are more interested in money than passengers
- Have lost all respect for their customer’s dignity.
There’s more, including changing attitudes toward United.
For additional information, contact: Tracy Hartman 978-462-0002 ext. 103, or go to [email protected]
