Saudia Cargo and cargo.one announced an expansion of their partnership to bring more of the airline’s capacity on board the leading marketplace for digital air cargo bookings. The growth builds upon a more than 1.5 year collaboration in which cargo.one delivered Saudia Cargo’s first external digital sales channel and greatly enhanced both its market reach and quality of service to freight forwarders. cargo.one and Saudia teams will double down on initiatives to derive maximum value from the airline’s digital distribution.
Based in Jeddah, Saudi Arabia, Saudi Cargo offers impressive global reach and is working hard to support the kingdom to become a global hub for connections between Africa, Asia, North America and Europe. The airline is contributing to Saudi Arabia’s expansion of the air cargo sector to offer more than 4.5 million tonnes per year by the end of the decade.
Saudia Cargo is continuing to expand digital access to its air cargo capacity. Since Summer 2021, cargo.one has delivered customer-centric strategic digital sales, and helped Saudia Cargo to expand its global footprint and strengthen its position in the market. To date, freight forwarders using cargo.one have booked thousands of shipments across Saudia’s global network on its dedicated freighter and passenger fleets. Over 50% of bookings were to destinations outside Saudi Arabia, supporting the airline to grow in new markets and customer segments.
Saudia Cargo will continue to add new capacity to cargo.one from additional countries to new products and destinations. The airline’s teams will continue working with cargo.one to develop and apply digital best practices to enhance customer experiences and maximize operational efficiencies. cargo.one enables the delivery of data-driven buying journeys while reducing the administrative burden on airlines.
Teddy Zebitz, chief executive officer, Saudia Cargo, comments, “cargo.one has been a valuable partner in helping Saudia Cargo to advance and accelerate in a manner that focuses on customer needs. We expect the majority of customers to be booking digitally in only a few years time, and cargo.one to continue delivering a valuable proportion of our online sales. It makes every sense to work with the biggest marketplace partner, building upon existing successes, remaining dynamic to evolving market needs and generating new revenues wherever possible."
“As Saudi Arabia grows its global air cargo hub, we are proud to play an integral part in Saudia Cargo’s success, by delivering excellent customer experiences and next generation offer design,” says Simson Demmer, vice president, Partnerships at cargo.one. “Freight forwarders using cargo.one worldwide are the biggest winners, as they will be able to book even more Saudia Cargo capacity options seamlessly,” he adds.
Saudia Cargo is intensifying efforts at an opportune time in the trajectory of digitalization in the air cargo industry. cargo.one’s recent Digital Sales Trajectory Report revealed that across airlines surveyed, on average the share of bookings via digital channels is expected to rise from 20% in 2021 to almost 60% by 2025.
Airlines like Saudia Cargo that prioritize customer needs and digital transformation continue to build a competitive advantage in the eyes of the customer. With innovations like cargo.one360, its real-time data insights tool, cargo.one helps airlines to accelerate learning cycles and build the organizational capability necessary for digital sales success.
