Shell Aviation Launches Aviation Centre of Excellence

April 10, 2014
Global marketing program is designed for FBOs and small and medium size airports.

London, 9 April 2014: Today, Shell formally launches its global program Aviation Centre of Excellence (ACE), a proposition designed for fixed-base operators (FBOs) and small and medium size airports. The ACE program from Shell is designed to meet customer needs whether it is safe and effective operations, marketing support for growth, supply security, modern up-to-date equipment, or a partner that is easy to do business with.

The marketing support element includes joint promotional and marketing materials and Shell Fuel & Fly Card. The supply security portfolio provides customers with access to a global supply and trading network, product quality assurance procedures and experts in fuels and logistics. Safety operations management gives access to Shell Airport operating manual, renowned effective Shell HSSE programs, flexible operations training, dedicated technical support and inspection and assessment. Collaboration with Shell Aviation means dedicated customer care, access to AeroShell Lubricants range and Shell Water Detectors. And finally, the asset offering extends to supply, management and maintenance of equipment required for business operations.

Shell Aviation has already successfully implemented the ACE program at key European locations such as Gothenburg City Airport in Sweden, Gazipaca in Turkey, Zurich in Switzerland and Roskilde in Denmark, to name a few.

Lars Lip, Airport Director, Copenhagen Airport, Roskilde, said:

“Being part of the global Shell Aviation network supports our strategy to market Copenhagen Airport, Roskilde (RKE/EKRK), as the preferred Global Aviation (GA) airport in Denmark. Shell actively promotes Copenhagen Airport, Roskilde, to new and existing customers.”

Ioannis Topsakalidis, European Sales Manager for Shell Aviation, commented:

“We are proud to announce this new exciting proposition that brings a great deal of benefits to FBOs and airports globally. At Shell Aviation, we are not just a fuels and lubricants supplier but a partner that is easy to do business with and offers a package of support. It is our job to ensure our customers have the latest tools and help available to improve their operations and achieve excellence in what they do.”

The ACE program will make it easier for customers to understand the wide range of services that Shell Aviation offers. We are committed to the GA sector and want to be your partner of choice.

Feel free to contact your local Shell Aviation Sales representative to learn more about the ACE program.  More information can be found on

[1] The Shell Water Detector is a device for determining the presence in jet fuels of finely dispersed undissolved water in concentrations lower than those normally detectable by visual examination. Water dispersions of this type can result from the emulsification of a water/fuel mixture during pumping, or from the precipitation of dissolved water due to a fall in fuel temperature.

High-resolution imagery and video available here. The link also provides you with access to additional written materials including Q&A, customer testimonials etc.