W7Worldwide successfully managed the communications for the VirtuPort Middle East and North Africa Information Security Conference 2020 (MENAISC 2020), which was virtually held from Oct. 5-6.
The event, titled “Evolution from Cyber Resistance to Resilience in an Age of Smart Cities, Digital Economy & IoT,” was sponsored by the Saudi Federation for Cyber Security, Programming and Drones.
MENAISC 2020, considered to be the biggest cybersecurity conference in the region, had seven participating countries, namely: Saudi Arabia, the UAE, Kuwait, Bahrain, Oman, Egypt and Jordan. The virtual 2020 event was attended by participants from 35 countries from around the world, including: The USA, France, Germany, Australia, Russia, Switzerland, Pakistan and others.
The conference recorded an attendance of 2,800 leading professionals and experts in the field of cybersecurity and cyber resilience. Samir Omar, CEO of VirtuPort, expressed appreciation for W7Worldwide's effective management of the event communications and media center of this year’s virtual conference, due to COVID-19.
W7Worldwide worked on a 360-degree communications strategy for the conference over a period of three months, focusing on highlighting the importance and scope of the event considering the ongoing COVID-19 pandemic.
Omar said W7Worldwide proved itself to be the leading communications agency in the technology and cybersecurity sectors. It was selected as the communications partner for MENAISC for the fourth consecutive year, continuously building the brand and reputation of both VirtuPort and the event.
"For this year's virtual conference, W7Worldwide succeeded in gaining powerful media attention for the event at all levels - locally, regionally, and internationally," he said.
Co-Founder and Director at W7Worldwide, Abdullah Inayat, said the agency's cumulative experience of working with major international organizations specialized in information technology and cyber security, including VirtuPort, has given them a lot of exposure to international best practices in communication and media management.
Inayat said the agency was able to deliver the event's message to the targeted audience in the fastest and most cost-effective way.
