Digital Signage Expo 2017 to Present 'Practical Lessons Learned From a Digital Signage Network Overhaul'
Digital Signage Expo (DSE) announced Jan. 23, that as part of its Digital Signage End Users Seminar Program at DSE 2017 will offer a session entitled, “Practical Lessons Learned From a Digital Signage Network Overhaul.”
On March 30 at 9 a.m., Steven Schultz, director of information technology for Jacksonville Aviation Authority and Colleen Hamilton, principal of Art of Context, will co-present a session that will demonstrate how Jacksonville International Airport implemented a digital signage solution that unified displays for baggage, flight and gate information as well as screens for common-use ticket counters, advertising and wayfinding.
Attendees will learn to:
- Identify and mitigate risk factors when rolling out a digital signage project for critical operations functions.
- Identify areas where a unified approach to digital signage can minimize integration costs in the short-term and operation costs in the long-term.
- Recognize how to organize a digital signage project to streamline the approval process.
“Technology in an airport environment can be very public, and carries to potential to go badly in a very public way, said Schultz. “Highly visible projects must be approached in a way to minimize risk, meet all stakeholder needs, and be highly supportable. JAA's digital signage deployment specifically focused on these factors to create a fantastic traveler experience.”
Registration for DSE’s Wednesday General End User sector session “Practical Lessons Learned From a Digital Signage Network Overhaul,” or any of the DSE 2017 educational conference seminars, which are sponsored by BroadSign International and are eligible for Digital Signage Expert Group (DSEG) certification renewal credits, is available online at www.dse2017.com.