Barbados’ Airport Grants Five-Year Media Contract to Clear Channel Airports

Nov. 7, 2019
New program leverages 17.5 percent increase in passenger traffic from 2013 to 2017.

Brands targeting airline passengers in Barbados now have access to cutting-edge marketing opportunities in Grantley Adams International Airport (GAIA) via a first of its kind partnership with Clear Channel Airports (CCA). GAIA awarded CCA this contract as its exclusive advertising provider. CCA will design and launch a contemporary media program for GAIA that captures the spirit of Barbados, the most affluent and developed Eastern Caribbean country.

Titled “The Caribbean’s Leading Airport,” by the World Travel Awards, CCA will amplify this distinction by integrating a striking array of digital and printed screens throughout the terminal. Leaning in to a “less-is-more” approach aligned with Barbados’ culture, CCA’s fusion of high-tech media, sponsored mobile charging stations and spectacular large-format displays amongst concourse environs will maximize revenue for GAIA and captivate passengers for brands.

“Our diligence confirmed that Clear Channel Airports is the airport media innovator and leader,” said Terry Layne, Acting CEO, Grantley Adams International Airport, “The sophisticated media program CCA proposed is comprehensive, best-in-class and will deliver what brands want, and, improve the overall experience for our valued customers.”

Brands benefiting from the GAIA’s new media program range from among industries such as tourism, banking and finance, real estate, international business, retail and distribution. In addition, its thriving rental market, driven by the tourist population, attracts many foreign homebuyers.