Clear Channel Airports Wins Contract with San Diego Int'l Airport

Dec. 11, 2018

Clear Channel Airports (CCA) announced Dec. 11, it won a 10-year contract with San Diego International Airport (SAN) to provide brands with innovative advertising solutions. The new partnership began Nov. 1, 2018 and media upgrades begin mid-2019. Operated by the San Diego County Regional Airport Authority, SAN is experiencing record-breaking passenger traffic with double-digit passenger growth in the first half of 2018, bringing the airport’s annual passenger count to over 22 million.

“The San Diego County Regional Airport Authority is excited to launch this new partnership with Clear Channel Airports,” said Domenico D’Ambrosio, the Airport Authority’s Vice President of Marketing, Innovation and Chief Revenue Officer. “Together, we plan on creating a dynamic new program that will provide valuable forms of brand engagement and media exposure for our advertisers and community stakeholders. This partnership, along with others, will help deliver on our promise to everyone who comes through SAN that we are committed to creating an efficient, convenient and memorable customer journey and experience.”

Clear Channel Airports’ new partnership with SAN rounds out CCO’s significant advertising presence in the San Diego metropolitan area. In May, CCO announced it won a long-term contract with the San Diego Metropolitan Transit System (MTS). Clear Channel Outdoor currently reaches 99 percent of the San Diego designated marketing area (DMA) on a weekly basis with its Out-of-Home (OOH) assets including; bulletins, posters, buses and transit shelters.

“In today’s on-the-go society, advertisers and business owners want to reach the audiences that matter most to them, at the right time and in the right place throughout the increasingly complex consumer journey,” said Morten Gotterup. “Our presence in San Diego now completes a brand’s drive, walk, fly consumer engagement experience by offering them a 360 approach to connecting with audiences travelling to, and through, the market. We look forward to working with SAN to bring this opportunity to life for advertisers in an aesthetically pleasing way that creates an overall all first-impression worthy of the region.”

SAN is currently celebrating its 90th year of operation. And in 2017, the airport had a record-setting 22 million passengers and had a strong start in 2018, with traffic up 12.1% across the first half of 2018. San Diego was ranked the 30th Best City in the United States by U.S. News & World Report in 2018. The city is a growing tourist and convention destination as host to the iconic annual Comic-Con, and as such, SAN attracts an affluent and diverse set of passengers for brands to reach their target audiences with the new in-airport digital media network.

The new advertising solutions at SAN will create a unified terminal-wide network of assets which complement terminal aesthetics for advertisers to connect and engage with leisure travelers, frequent business travelers and local residents. It also provides flexibility through future terminal construction and expansions. Some key details of the new program include:

• Experiential and interactive media and sponsorship activations
• Energy-efficient, sustainable, environmentally conscious fixtures;
• Terminal-wide vertical digital LCD network; and
• A large-format digital LED arrivals network.

In addition, a recent Nielsen study shows airport advertising offers consumers a great opportunity to absorb and respond to brand messaging. According to the study, frequent flyers are highly responsive to airport advertising, with 80% noticing the media and 42% taking action that includes visiting a website, going to a store or learning more about a product/brand/service. Nineteen percent of frequent flyers bought a product they saw advertised at the airport. Additionally, airport campaigns are a significant driver of foot traffic, with 84% of frequent fliers likely to visit a restaurant, 50% likely to visit a clothing/accessories/jewelry store and 41% likely to visit a consumer electronics store.