Lamar Advertising Co. on March 26, announced that it was recently awarded the ten-year advertising concession for Southern California’s prestigious John Wayne Airport (SNA). Under the contract, Lamar will launch a new comprehensive airport advertising program, including expanded digital advertising displays within SNA’s terminals.
John Wayne served over 10 million passengers in 2017 with more than 20 nonstop destinations in the United States, Canada and Mexico.
“Our new partnership with Lamar Airport Advertising is one more way that we are elevating the superior guest experience at John Wayne Airport,” said John Wayne Airport director Barry Rondinella. “The new guest amenities and features will serve to enhance our world-class airport.”
Lamar operates advertising concessions at 22 airports across the U.S. that serve more than 160 million passengers annually. “We’re excited to partner with Orange County and John Wayne Airport as this new program grows to its full potential,” said Sean Reilly, CEO of Lamar Advertising.
“Lamar’s multi-million dollar investment at John Wayne will create a compelling environment for advertisers,” said Shauna Forsythe, director of airport business development for Lamar Advertising Company. “Brand new digital networks throughout the terminals, wayfinding, interactive displays, sponsorships and marketing/branding packages have been thoughtfully integrated to create both traveler engagement and solid advertising opportunities. The exceptional demographics of travelers at John Wayne will be well-served with this new program.”