Cork Airport is key to a European tourist recruitment drive to bolster visitor numbers in the region, according to business and tourism figures.
Following on from its marketing campaign on the Paris metro station network in recent weeks, Tourism Ireland said it would partner with IAG-owned airline Iberia Express to promote flights to Cork from Madrid, as well as growing Spanish visitors to Cork.
The body said it was framing Cork Airport as an “important gateway to the Wild Atlantic Way and Ireland’s Ancient East” in its Spanish campaign.
