How to Increase Airport Business

In the dynamic landscape of aviation development, Piedmont Triad International Airport (GSO) stands out as a beacon of success. In an exclusive interview with Kevin Baker, Executive Director of the Piedmont Triad Airport Authority, he provides insight into the strategic maneuvers fueling their journey to becoming a premier aviation hub and how their approach aligns with future market trends.

A decade ago, GSO strategically positioned itself as a hub for aviation industry leaders. Notable players like Honda, Cessna, HAECO, and FedEx had already established a presence, prompting GSO to adopt a deliberate strategy. Baker shares insights into their meticulous planning, focusing on scope, budget, and schedule, setting the stage for their remarkable success.

Collaboration emerged as a key driver for GSO's success. The Mont Triad played a pivotal role. Significant state support fueled infrastructure development, with Baker acknowledging the critical role of partnerships. This collaborative spirit became instrumental in navigating challenges and fostering economic growth.

Attracting global aviation giants requires a comprehensive strategy. GSO invested in a global outreach program, strategically hiring individuals to showcase the region on a global stage. Baker explains the impact, stating, "The name becomes known very quickly."

The airport strategically targeted Original Equipment Manufacturers (OEMs), large tier one subs, and MROs, positioning itself as a preferred destination.

Infrastructure investment played a crucial role in GSO's success story. The ability to swiftly respond to key questions from potential tenants became a defining characteristic. Baker details the art of saying 'yes' to crucial demands, emphasizing the importance of agility in meeting industry needs.

GSO envisions a legacy that spans a century. Diversity in employers and aerospace companies becomes a cornerstone, ensuring resilience against future challenges. From FedEx to OEMs and specialized MROs, the goal is to create a balanced portfolio that can adapt to evolving market dynamics.

The community's support has been instrumental in GSO's success. Facing significant job losses in the past, the community rallied behind the aerospace industry as a shared opportunity. Baker emphasizes the appeal of the region as "a really cool place to live," highlighting the crucial draw for the younger generation.

In an era of technological evolution, GSO actively engages with the Electric Vertical Takeoff and Landing (eVTOL) sector. Their proactive stance reflects a commitment to staying at the forefront of transformative technologies, aligning with future market trends.

Baker's advice for airports aspiring to similar success emphasizes the importance of a long-term lens. "This is a series investment," he notes, underscoring the need for sustained relationships and a visionary approach that spans decades. Trust-building, sustained investments, and embracing a forward-looking vision are essential elements for success.