Clear Channel Airports (CCA) announced it won a seven-year renewal with an option to extend for an additional three years, with Louis Armstrong New Orleans International Airport (MSY) to provide brands with innovative advertising solutions. The new agreement and media upgrades will begin on the date of beneficial occupancy of MSY’s new, $1 billion replacement terminal, projected as Nov. 6.
The new media program at MSY will create a captivating digital network for advertisers to connect and engage with leisure travelers, business travelers and local residents. Some of the key details of the new program include:
- Suspended 4-mm Digital Double-Sided LED Video Walls
- 98-Inch LCD Displays in baggage claim;
- Digital 49-inch LCD Baggage Information Displays;
- Interactive Digital Information Center
- Floor Projections;
- Illuminated and Non-Illuminated Large Format Tension Fabric Displays (TFDs);
- Backlit Columns and Column Wraps; and
- Experiential Floor Displays.
“New Orleans is one of our nation’s most beloved and exciting cities, and we are delighted to extend our partnership with Louis Armstrong New Orleans International Airport,” said Morten Gotterup, president, Clear Channel Airports. “Clear Channel Airports continues to leverage its global partnerships to bring cutting edge technology to MSY and we are excited to upgrade the digital advertising offerings for brands. Our new network will allow advertisers to customize and adapt their digital programs to reach the highly coveted business and leisure travelers passing through this brand-new world-class airport.”
“Clear Channel Airports has been providing unique and quality advertising opportunities in the New Orleans Airport for over a decade, and we are pleased that this partnership will continue as we move into our new terminal facility,” said Kevin Dolliole, director of aviation for Louis Armstrong New Orleans International Airport. “The entire passenger experience at MSY will get a major boost when the new terminal opens in November. Thanks to Clear Channel Airports, brands will have the opportunity to interface with our passengers in new and innovative formats.”