North American Airport Parking is Ill-Equipped for the Future

Dec. 15, 2023
The 2023 Airport Business Parking Technology and Infrastructure Report shows major room for improvements.

Airport parking stands as a cornerstone of revenue generation for commercial airports across North America, irrespective of size. The Airport Business Parking Technology and Infrastructure Report acts as a vital guide, navigating the industry through the intricate dynamics of evolving passenger needs and technological landscapes.

Yet, our survey results shed light on significant challenges within this critical component of airport operations. A staggering 60% of airports currently lack an online reservation system, limiting the convenience offered to modern travelers. Similarly, 65% of airports do not provide mobile payment options, highlighting a substantial digital service gap.

In the age of electric vehicles (EVs), it's surprising that only half of the surveyed airports offer EV charging infrastructure. The average number of EV charging-equipped spaces is a mere 57, showcasing a substantial delay in adopting sustainable transportation solutions. Furthermore, the distribution of charging systems among these airports is uneven, with 48% supporting Level 2 (240V), 32% Level 1 (120V), and another 32% offering DC Fast Charging.

Equally concerning is the revelation that 43% of airports either don't solicit customer feedback for parking operations or only collect it reactively in-person. Understanding and aligning with customer needs are pivotal for progress, and these feedback methods fall short of the expectations set by modern technological trends.

However, there's a glimmer of hope in the data. A proactive 65% of airports plan to invest in new parking infrastructure in the next five years, recognizing the imperative to meet the evolving demands of contemporary travelers. This commitment signals a positive step toward addressing the technology gap.

In an era where technological advancements redefine the travel experience, North American airports find themselves grappling with the demands of the future. The survey data paints a clear picture of this struggle, urging industry leaders to heed the roadmap it provides. Bridging the technology gap is not just a necessity; it's an opportunity to not only meet but exceed the expectations of modern travelers.

The aviation landscape is evolving rapidly, and airports must embrace sustainable solutions, enhance digital services, and leverage customer feedback to stay ahead in this dynamic environment. As we look to the future, the adaptability of parking infrastructure to imminent changes, such as autonomous vehicles, remains a critical consideration.