Three new stores at Los Angeles International Airport (LAX), inside the West Gates at the airport’s Tom Bradley International Terminal, include TMZ, LEGO and InMotion. WH Smith North America (WHSNA), incorporating Marshall Retail Group and InMotion - one of America’s leading specialty retailers in the airport marketplace, announced the store openings.
TMZ is a sleek and modern newsstand, offering travelers news, convenience and branded goods. Designed to mimic the TMZ newsroom, the TMZ store features large screens playing celebrity content for passengers to enjoy while shopping. At the TMZ store, travelers can pick up an array of snacks, refreshments, books, magazines and travel essentials, as well as exclusive TMZ branded apparel, drinkware and other souvenirs.
WH Smith North America’s very own consumer technology brand, InMotion, is a tech-forward, cutting-edge, and diverse premium electronic retailer designed to keep travelers connected. With access and insight into the latest technologies for business and leisure travelers, the new InMotion location at LAX offers lifestyle products and electronics including headphones, mobile power, Bluetooth speakers and other travel accessories.
The bold and colorful LEGO store at LAX captures the attention of travelers, showcasing LEGO activity sets and bricks. The store brings out creativity and child-like wonderment in people of all ages, with walls covered in LEGO sets that will spark imaginations. LEGO at LAX was stocked with over 200 different sets available for purchase upon opening, including sets from iconic product lines like Star Wars, Disney, Harry Potter, Lego Friends, Duplo and more, with new sets to be added every month.
“These openings have showcased our team’s versatile range when it comes to creating unique store concepts that will capture the attention of travelers,” said Toby Keir, CEO of WH Smith North America. “The teams at URW (Unibail-Rodamco-Westfield) and LAWA (Los Angeles World Airports) have always been exceptional partners to us, and we are thankful for the opportunity to work with them again.”
With these three new stores and an additional four concepts set to open in the coming months, WH Smith North America’s portfolio at LAX will expand to 13 locations. WH Smith North America’s existing LAX concepts include two InMotion stores, AK Boulevard, LA Confidential and two America! locations.