Marshall Retail Group (MRG) recently opened its newest retail space and the first-ever airport LEGO store in the United States inside Salt Lake City International Airport (SLC). Entrusted with opening a LEGO branded airport retail location, MRG continues its substantial growth as America’s leading travel retailer in the airport, casino and resort marketplace.
The all-new LEGO store allows guests the opportunity to experience first-of-its-kind shopping for hard-to-find products from the LEGO portfolio, top sellers, unique featured items, and more. From princess universe to cool cars, SLC’s LEGO storefront offers six exciting product sets and innovative display models designed to elevate the customer’s in-store experience and enchant travelers with first-hand access to award-winning play materials.
“Marshall Retail Group is honored to open the first-ever LEGO retail store in the United States in an airport, and we’re thrilled to partner with The LEGO Group as they continue to inspire and develop the builders of tomorrow through creative play and learning,” said Michael C. Wilkins, chief executive officer of Marshall Retail Group. “With their inimitable products and playful atmosphere, we’re confident the LEGO storefront will provide visitors of all ages an unforgettable experience as they travel through the newly-constructed Salt Lake City International Airport.”
“We are proud to have the first out of many LEGO airport stores in the US here in Salt Lake City. The LEGO airport store offers a premium retail experience to the traveler and engages families, children, and adults with a broad range of products from LEGO DUPLO to very sophisticated LEGO Technic models,” said Simon S. Bast, head of sales for Travel Retail Americas