Different industries have a reputation that is closely tied to the perception of their target audience. If fact, this perception builds the short-term image and long-term reputation of the different brands in an industry. In most cases, it takes time to modify these perceptions although a consistent alignment with the brand promise coped with the overall experience serves as a great starting for change.

There’s a perception that private aviation is only for millionaires and those seeking luxury at any price, a misconception that companies like Nigerian based Jetseta are trying to correct, by creating access to worldwide business aviation providers to all those seeking flying private at competitive rates.

And access is arguably the main variable pushing this change in perception regarding business aviation. This is allowing new passengers to experience this service worldwide, via digital apps and booking systems that notify potential travelers when a jet is available for flight.

“Our mission is to allow ordinary travelers to experience the amenities of flying private. There are so many aircraft from operators on ground at the same time, losing money and with the need to cover the costs of hangarage, insurance and maintenance, that connecting potential customers with these operators benefits all parties. This is when we come in to the picture”, concludes Harold Okwa, managing director of Jetseta.

This opportunity cost scenario allows negotiating a better fee from a customer standpoint, since the aircraft was grounded and now has the chance to take the skies. This allows first-time passengers, honeymooners, or frequent fliers ready to make the shift from commercial aviation to business aviation to experience this industry at a fair price.

Flexibility leads the way

Price aside, flexibility is today the main asset of private jet aviation. 10 years ago, it was luxury thanks to how operators marketed their services what led the way, but the possibility to save time while bolstering efficiency whether it’s for business or leisure purposes, makes this segment the most flexible in the business, and today it’s the main trait when offering a private jet at any level.

Why take three days to make one meeting, when you can make three meetings in one day? This is the power of private jet aviation, which is explained in the reduced boarding times, the possibility to depart and land in any airport and to the option to make sudden changes in itinerary without any consequences.

Furthermore, getting more people to experience private aviation will not hurt the industry as some experts have predicted in the past. Heavy jets with the capability for 15-hour flights will still cost hundreds of thousands of dollars, and that won’t change in the recent future. Granting access to this service will concede aircraft owners and operators the opportunity to maximize their profits by making planes available when on ground, thus softening the extensive costs that come along when owning aircraft worth millions of dollars.