2015 40 Under 40: Buffey Muth
Buffey Muth: Creates Tangible Results
Marketing Manager
Avfuel Corporation
Age: 38
Years in Aviation: 12
Memberships: NBAA, NATA, EAA, CBAA, MAAE, MBAA, WAMA, FATA, GAA, GATA.UAOA
Did you know?
As a student pilot, Buffy has flown a variety of aircraft (i.e., B17, Mooney, 210, Champ, Tri-Motor, RV7, 172, 150, Taylorcraft and Funk).
There is a profound science to the management of a marketing department and the development of its ideas into full-fledged and functional products. From exploration and analysis to development and execution, that is the “chemistry” that Buffey Muth performs every day. She converts goals into reality and creates tangible results for Avfuel and its customers. Indeed, before joining Avfuel, her professional and educational background was chemistry. In her 12th year at Avfuel, Muth has found her place in aviation and has made an integral impact. Her marketing and public relations responsibilities include research, marketing and business development, training, consulting, media buying and more, helping to build the company’s international and domestic presence every day. As the department has more than doubled, Muth’s accountability as a manager has grown. She ensures every member of the marketing team is focused on the same goals, developing innovative solutions to foster company and customer success—a grand task as the network has extended internationally with more than 3,000 contract fuel locations and 600+ FBOs around the globe. Every day, Muth works to increase the visibility and exposure of network locations and provides tools to streamline their operations. One of Muth’s recent accomplishments was the completion of Avfuel’s Fuel Quality Assurance Training System. The project is a cost-effective program for FBOs of any size. Now, Muth is developing an FBO customer service training system specific to aviation with two large impacts: a.) a higher level customer experience; and b.) a convenient way to standardize employee training, thus improving turnover by strengthening employee motivation and passion for aviation.