Why Airports That Design for Experience Will Win Passenger Trust in 2026

As passenger volumes surge and pressure becomes constant, airports that treat experience as core infrastructure—not a perk—will be the ones that earn passenger trust and perform reliably in 2026.
Jan. 27, 2026
6 min read

Five Things You'll Learn from this Article

  • Why employee experience is becoming one of the most critical drivers of passenger trust and operational performance.

  • How designing for the full door-to-door journey changes congestion, communication, and passenger decision-making.

  • Why stress reduction and accessibility are no longer “nice to have,” but essential infrastructure for busy terminals.

  • How rethinking retail and dining as living, local experiences strengthens both dwell time and perception.

  • What it really means to treat passenger experience as infrastructure—and why that mindset will separate leading airports in 2026.

Madeline Kossakowski, Executive Experience Design Director, Designit

Madeline Kossakowski, Executive Experience Design Director, Designit

In December 2025, the US Transportation Security Administration screened a record 3.13 million passengers in a single day.

Passenger volumes are going to continue to grow in 2026, and not just during holiday peaks. Airports are now operating under sustained pressure, and that pressure is exposing the limitations of legacy-designed systems.

Passengers are increasingly judging airports by how clearly they communicate, how smoothly they handle disruption, and how well they support people in motion. In this environment, trust is built through the experiences they deliver.

To meet those expectations, airports must evolve how they design for experience. In 2026, that evolution will take shape through four key shifts.

Employee experience becomes the frontline of operational strategy

As airports digitize on a larger scale, much of the focus has been on passenger-facing tools such as self-service kiosks, biometric screening, and mobile boarding. All customer facing technology. However, the biggest opportunities actually lie with airport staff, and how they can be supported under increased pressure.

Therefore, airports should be increasingly investing in unified digital platforms for employees, designed around simplicity, clarity and consistency. 

These tools help staff respond confidently in fast-changing conditions. They make it easier to share information, prioritize actions, and coordinate responses when demand peaks.

Over time, these platforms will evolve beyond basic standardization to support better decision-making across the operation. By helping teams triage problems, summarize issues, prioritize actions and coordinate responses as conditions change, frontline work shifts from reactive troubleshooting to predictive maintenance.

Passengers may never interact with these systems directly, but they feel the results: shorter wait times, clearer overall communication, and staff who are present and informed. In high-pressure environments, visible competence reduces anxiety and restores a sense of control. 

“Passenger trust isn’t built through promises or technology alone—it’s earned through experiences that reduce uncertainty and work reliably under pressure.”

That consistent service, especially during disruptions, builds passenger confidence over time - a critical role in building trust.

Seamless multi-modal continuity redefines the airport’s role

For most passengers, the airport experience does not begin at the terminal doors or end at baggage claim. Journeys start at home, unfold across multiple modes of transport, and are shaped by how well those moments connect.

Yet many airport systems still operate as if the passenger journey exists only within the walls of the terminal. And that will lead to missed connections, both literally and emotionally.

In 2026, airports will begin designing more deliberately for the full door-to-door journey, reflecting how passengers already experience travel - as a continuous flow rather than a series of disconnected moments. This will drive deeper coordination with rideshare providers, rail networks and public transportation, enabling more integrated itineraries and more accurate travel-time expectations and clearer handoffs between different modes of travel.

When those connections work, convenience becomes a quiet driver of satisfaction and trust, shaping how passengers remember the journey and whether they return.

Continuity across modes also changes what happens inside the terminal. When passengers understand how traffic conditions, transit delays, security wait times, and boarding windows relate to one another, arrivals are better paced and movement becomes more predictable. Congestion is easier to anticipate, teams can plan more effectively, and pressure points are less likely to escalate. 

Crucially, seamless continuity is about providing information with intent. Guidance that reflects real-world conditions helps passengers make better decisions - when to leave home, when to move toward security, when to head to the gate - without feeling rushed or overwhelmed.

Airports that take ownership of this broader journey stand apart. Not because they attempt to control every step, but because they design for connection rather than fragmentation, offering passengers a clear signal in an understandable journey.

In 2026, we’ll see that the sense of continuity underpins passenger trust, and it’ll be an expectation.

Stress reduction and accessibility become core experience infrastructure

Airports are inherently high-pressure environments for passengers. Tight connections, unfamiliar spaces, and constant time awareness place considerable mental strain on passengers long before any disruption occurs. As terminals grow busier and more complex, managing this strain becomes central to how well the airport operates. 

Wellness, calm, and intentional ambiance need to be deliberately designed into the fabric of airport environments. This may include quieter lounges, restorative zones set back from main circulation, sensory-friendly pathways, and seating designed for flexibility and privacy. These elements help passengers decompress and orient themselves and move through terminals with greater ease. 

Accessibility is integral to this approach. Designing for neurodiverse travelers, reduced mobility, or sensory sensitivity - through predictable layouts, legible signage, and consistent cues - improves navigation for a far broader group of passengers, particularly in time-sensitive situations. 

The value becomes clearest during disruption. When terminals are designed with the human at the center, passengers are better able to follow guidance and adjust their movements without confusion. For frontline teams, this supports steadier interactions and reduces escalation when pressure is high. 

Rather than relying on singular interventions, many of the most effective improvements will be subtle and cumulative. Micro-moments of calm, such as a quieter waiting room or seating that allows for personal space, can significantly shift how a terminal feels, even at its busiest.

Taken together, these design choices reflect a shift in how airports think about performance. Stress reduction and accessibility are no longer peripheral concerns; they create environments that function more reliably under pressure. Designing for the human experience strengthens operational resilience rather than competing with it. 

Commercial spaces are reimagined as living, local experiences

Retail and dining increasingly play a broader role in the airport experience. They are no longer just revenue generators positioned between checkpoints and gates, but part of how passengers perceive time, place, and movement within the terminal.

In 2026, the approach to commercial space in airports will continue to evolve toward rotating, short-term concepts and pop-ups that reflect seasonality, regional culture, and changing passenger profiles. Much like successful neighborhoods, variety and relevance signals that the environment is current and responsive. 

For frequent travelers, this communicates that the airport is paying attention to how tastes, seasons, and travel patterns change. Shorter commercial cycles allow airports to test and adapt more quickly, creating freshness for passengers while supporting more resilient non-aeronautical revenue.

These commercial experiences are most effective when designed as part of the overall journey. When wayfinding, ambiance, and pacing are aligned, commercial areas integrate naturally into the terminal flow and encourage dwell time without competing for attention.

Over time, this approach allows commercial spaces to feel less like a collection of outlets and more like a curated city district - dynamic, locally grounded and responsive to how people actually move through space.

Moving beyond the transactional retail approach is vital for airports to align commercial performance with the true passenger experience throughout the terminal.

Designing passenger trust in 2026

Passenger trust will be earned through experience, not promises. Airports that connect operations, design, and commercial strategy around the real human experience will be better equipped to perform under pressure.

This is not about adding more technology or amenities, but about designing coherent systems that reduce uncertainty, support staff, and create environments that function reliably at scale.

Trust follows when experience is treated as infrastructure, and with it, resilience, and long-term performance.

About the Author

Madeline Kossakowski

Madeline Kossakowski

Executive Experience Director

Madeline Kossakowski is the  Executive Experience Director at Designit.

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