Designing for Every Passenger: Rethinking the Airport Through Behavior

In this episode, Landrum & Brown Executive Vice President Joe Barden outlines four core passenger personas: Sprinter, Camper, Roamer and Explorer and explains how understanding traveler behavior is becoming critical to terminal planning.

He discusses how airports can balance speed and dwell time, rethink legacy design approaches, and use digital tools to better align operations and concessions with evolving passenger expectations.

As global traffic climbs toward 5.2 billion passengers, Barden argues that designing for behavior, not just throughput, will define the next generation of airport facilities.