Big Screens to Go Up Inside Chattanooga Airport for Ads, Messages

Apr. 20—Chattanooga Airport officials have agreed to place two huge LED video screens inside the passenger terminal's rotunda for advertising and messaging at a cost of $283,000.

The screens, each 18 feet high and 13 feet wide, will sit on opposite sides of the main traveler entrance and exit, offering prominent viewing from people coming off flights and leaving the concourse, officials said this week at an Airport Authority meeting.

"I think it will have a real dramatic effect," said Jim Hall, the panel's chairman. "I think it's really going to be a statement when people get off the aircraft and see those two large screens."

The airport is paying for the screens, which are expected to be installed by mid- to late summer.

April Cameron, the airport's vice president of finance and administration, said the state-of-the-art displays will have the capability to show video and static images.

"Our intent is for digital advertising," she said at the meeting. "But we can put up messages and things like that."

Cameron said Revel Media of Utah offered the low bid for the project. She said Revel has sold units for display in sports arenas, medical centers and restaurants.

Matt Dopp of Revel Media told the board the company has done displays such as for the arena where the Utah Jazz NBA team plays its games, as well as large theatrical venues, smaller airports and churches.

He said the company also provides software that can be linked to other video displays.

"It can help bring in more marketing dollars from sponsors," Dopp said.

Gary Bumgarner of Chattanooga-based Bumgarner Construction said his company will install the units. He said at the meeting that a Revel display screen is to go up at Baylor School's football stadium.

Airport Authority Vice Chairman Dan Jacobson asked about where the displays are produced and how long the units are expected to last.

Dopp said all such units are produced in China.

"The product we're putting in here is from the largest LED manufacturer in the world," he said.

Dopp said the airport units have a life expectancy of seven to 10 years, along with a four-year warranty.

"We're one of the largest in the nation," he said. "We sell a lot of product."

Hall said the LED screens can be used to welcome travelers to Chattanooga.

"That's a good idea," he said.

One of the screens at the airport may go where an existing video screen shows a live feed of the Tennessee Aquarium. Officials said that screen is expected to be relocated within the airport.

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