Flydubai Sets Loyalty Standards with Amadeus Technology

May 23, 2017

Today’s airline marketplace is characterized by competitive pricing and unbundled offers that offer the traveler greater choice and flexibility than ever before. As a result, securing customer loyalty is increasingly challenging and airlines are taking new approaches to developing and managing their loyalty programs. An innovative loyalty program can help airlines differentiate themselves in a crowded market, and is also capable of generating substantial revenues.

That’s why flydubai chose Amadeus as a technology partner for its unique loyalty program, “OPEN”. Amadeus’ cutting edge technology has enabled flydubai to develop a loyalty program with an innovative and flexible approach that truly meets traveler needs.

“We had clear objectives when we were designing our Rewards program. OPEN, flydubai’s new rewards program, is simple and straightforward. Our rewards program gives our members the ability to earn points easily, spend points at any time, flexibility on how they pay and can earn points together,” said Nahed Al Kheily, Vice President of Ancillary Revenue at flydubai.

From a traveler’s perspective – a key part of the proposition from the OPEN program includes keeping things simple. Rather than complex mileage charts or sector maps to work out earned points, program members earn at least 1 OPEN reward point for every $1 spent (excluding tax & fees).

This means members earn reward points with every flight, and they can redeem them for flights on any day, to any destination. Travelers can team up with family and friends to pool points, and the program also includes a co-branded credit card through a partnership with Dubai Islamic Bank.

Commenting on the importance of the right technology solution, Nahed Al Kheily, said: “Based on feedback from our passengers we knew that they wanted to be rewarded for their travel with us and to achieve this we needed the right technology partner. We chose Amadeus as a partner, as we believe that its Loyalty Management suite, with its flexible capabilities lays the technology foundation for us as we seek to improve the customer experience and personalize our offering.”

Maher Koubaa, Vice President, Head of Airline Group, Middle East and Africa at Amadeus said: “Our technology is designed to help airlines effectively manage and leverage their loyalty programs, whatever their size or business model. flydubai’s OPEN program shows true innovation in catering to the needs of the airline’s customers, and its success is the hallmark of what a successful partnership can deliver.”

Amadeus Loyalty Management is an end to end and dedicated airline loyalty solution that empowers over 35 airlines with future proof technology that enables them to leverage their loyalty programs to unlock revenues, enhance brand commitment and increase customer loyalty.