VistaJet and Dr. Barbara Sturm Partner for Aviation-Focused Skincare

May 8, 2025
VistaJet and Dr. Barbara Sturm have created solutions for maintaining skin at high altitude, from training for VistaJet’s Cabin Hosts to bespoke facial treatments at 40,000 feet.

VistaJet has announced an exclusive global partnership with Dr. Barbara Sturm, the globally renowned German doctor, aesthetics expert and anti-inflammatory pioneer.

VistaJet and Dr. Barbara Sturm have created solutions for maintaining skin at high altitude, from training for VistaJet’s Cabin Hosts to bespoke facial treatments at 40,000 feet.

Available on board, at select Vista House locations and at Dr. Barbara Sturm’s global Spa & Boutiques, this collaboration introduces a new era of pre-flight, in-flight and post-flight wellness.

The first result of the collaboration is the exclusive Dr. Barbara Sturm x VistaJet In-Flight Kit, a selection of skincare essentials for the VistaJet cabin that combat the dehydrating effects of air travel.

Developed to support skin health at altitude, the kit contains: balancing toner, Everything eye patches, face mask, hyaluronic serum, face cream, & lip balm. It will be available across the Vista Members’ fleet. The product assortment fits in a handbag or suitcase for on-the-go requirements after the flight.

Additionally, all 590 VistaJet Cabin Hosts worldwide will be trained by Dr. Barbara Sturm’s Learning & Development team, equipping them with in-depth expertise on skincare at high altitude. Select Cabin Hosts, trained at an advanced level, will be qualified to perform the world’s first in-flight facial treatments, exclusively available to VistaJet Members aboard the Global 7500 at select locations.

The benefits of this partnership also extend beyond the time on board the aircraft:

  • Pre-Flight Personalized Facial: VistaJet Members will receive a complimentary STURM skin analyzer and Express Facial Treatment at a Dr. Barbara Sturm Spa & Boutique in Los Angeles, Dallas, Miami, New York (SoHo and Upper East Side), London and Düsseldorf.
  • Privileges at Destination: All VistaJet Members will be granted honorary access to PRIVÉ, Dr. Barbara Sturm’s invite-only membership program, offering personalized skincare consultations, VIP experiences and priority access to new products and events.
  • Post-Flight Care: Dr. Barbara Sturm’s skincare will be integrated into Vista House experiences at select Formula One and World Endurance Championship events.

“VistaJet is renowned for setting new benchmarks in the flight experience” said Matteo Atti, global chief marketing officer at VistaJet, “To seriously address the impact of travel on the skin, we joined forces with Dr. Barbara Sturm, the global authority in science-backed skincare, to deliver the most advanced, results-driven treatments available, seamlessly integrated before, during and after every flight. As a leader in service excellence, we aim to provide pioneering solutions that support our members in their fast-paced, global lives.”

Dr. Barbara Sturm added, “The high-altitude environment presents unique challenges for the skin, from dehydration to increased sensitivity. By combining our science-based skincare solutions with VistaJet’s unparalleled service, we are setting a new standard for skincare across the globe.”