Maine's Bangor International Airport is reviewing its PR account with an RFP process open through late August as it tries to counter competition and attract travelers and airlines.
The airport, owned by the city, wants to raise its profile in the corporate and general aviation market, affirm its value to the public, and tackle other communications challenges via PR, including a new social media plan.
The work includes media relations, strategic communications, monitoring and Delta, US Airways and Allegiant are resident airlines.
BGR has poured resources into marketing and advertising in recent years to attract domestic travelers and counter "leakage" to other airports in the region where, officials note, fares "may be, or may be perceived to be, less expensive."
Portland International Airport's addition of JetBlue and Southwest service has been a "significant challenge" in retaining passengers at BGR, the RFP notes.
BGR is the closest U.S. port of entry from Europe.
Proposals are due Aug. 29.
View the RFP: http://bit.ly/NUt0mc.
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