Wright Ads Coming to D/FW Buses
Wright Amendment advertising is headed to the back of the bus.
In an effort to attract Southwest Airlines and keep intact the law that bans long-haul commercial flights from Dallas Love Field, Dallas/Fort Worth Airport officials want to put ads on the back of its 118 vans and buses.
At a cost of $1,800 per vehicle, the message would mirror the airport's television, radio and print ads that urge Southwest to move its flights to D/FW Airport.
Those ads also have included imagery of some of the thousands of people whose jobs rely on the airport.
The airport's board of directors is expected to vote on the proposal today.
Beginning in the next few weeks, the bus ads would appear on 36 express-parking-lot vans, 39 Terminal Link vans, 16 employee-parking-lot buses and 27 remote-parking-lot buses.
The new ads would replace ones that promote airport parking.
D/FW Airport and the North Texas Commission have been the loudest proponents of the Wright Amendment, each launching separate advertising campaigns. Southwest Airlines has been the amendment's strongest opponent with its advertising campaign.
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