How to Make the Smart Choice with GSE Tires

Sept. 19, 2023
Tires play a pivotal role in ensuring the seamless functioning of vehicles, aircraft and a multitude of GSE. Integrating key considerations into the tire decision-making process is pivotal.

Ground support operations across the globe find themselves in a constant tug-of-war, seeking the delicate equilibrium of minimizing costs while maximizing efficiency and productivity. These industries are currently immersed in a swirling vortex of transformative trends, encompassing innovative technologies, sustainable strategies and the sweeping momentum of electrification.

The overarching objective is to chart a course towards seamless operations that blend high efficiency with unwavering commitment to environmental preservation, a continuous journey towards a future where operational excellence and eco-consciousness are intertwined.

Tires encapsulate the essence of what ground support vehicles represent in the global landscape of efficiency, productivity and innovation. Beyond a mere component, these vehicles embody a dynamic force that propels the future of the GSE industry. As the sole point of contact between the machinery and the earth, tires play a pivotal role in ensuring the seamless functioning of vehicles, aircraft and a multitude of ground support equipment. They are not just passive components; they are dynamic facilitators, connecting us to the future.

Operators and companies can effectively operate in the present while maintaining a connection to the future by integrating forward-thinking considerations into their decision-making processes. Specifically, when selecting tires to maximize efficiency and productivity, they should consider the following key factors outlined to make the smart choice for their operations.

Identify Usage to Determine Selection

Application Analysis

Understand the specific applications and operating conditions of the equipment using the tires. Whether it's heavy machinery, commercial vehicles, aircraft ground support or any other sector, tailor the tire choice to the unique demands of the job.

Assess the weight and load-bearing capacity needed for the equipment. Choosing tires that can handle the required loads ensures both safety and optimal performance.

Analyze the terrain the equipment operates on. Whether it's pavement, off-road, rough terrain, or specific surfaces, the right tire choice can significantly impact traction, stability and longevity.

Consider how frequently the equipment needs to maneuver, turn or navigate tight spaces. Maneuverability can affect tire wear, traction, and overall efficiency.

Determine the typical distances the equipment covers. Long-distance applications might prioritize tire durability and resistance to wear, while short-distance usage may focus on other features.

Some sectors or equipment might require specialized tire features, such as puncture resistance, anti-slip properties or specific load-bearing capabilities.

Tire Type

Selecting the appropriate tire type based on specific factors such as terrain, weather and load requirements is essential for optimizing performance and safety. Specialized tires designed for various surfaces, weather conditions and load capacities ensure that the equipment operates at its best.

For instance, in a northern climate region, where varied weather conditions are prevalent, choosing radial tires with all-season capabilities can be a smart decision. These tires are not only durable but also adaptable to weather, making them suitable for the right fitting equipment and ensuring reliable performance throughout the year.

For example, angled pocket sipes offer optimum traction performance and steering capabilities in all weather conditions.

All-season capabilities also allow for optimum traction performance and steering capabilities in summer and winter conditions; increased traction and better braking performance in all weather conditions; and high comfort and steering capabilities.

By considering these important factors and selecting the appropriate tire type, fleet managers can maximize efficiency, reduce the risk of accidents and ensure that ground support operations are well-equipped to handle the specific demands of your operating environment.

Fuel Efficiency

Choosing tires with low rolling resistance is a strategic move that yields multiple benefits. The foremost advantage is improved fuel efficiency, resulting in significant reductions in operational costs. Moreover, this choice actively contributes to environmental sustainability, aligning with today's stringent emissions regulations. Low rolling resistance also leads to less heat buildup overall in the tire, which leads to less downtime and maintenance. In today’s marketplace, this is a key component to keep in mind.

Tire Longevity

Selecting longer-lasting tires offers a direct advantage by reducing downtime and cutting down on maintenance costs. Therefore, it's crucial to carefully evaluate the durability and tread life of the tires to extend their lifespan and minimize the need for frequent replacements. Some tires are specifically designed to withstand foreign objects on the ground, enhancing their resilience in demanding operational environments.

In addition to tire selection, the involvement of service and maintenance partners plays a significant role in tire longevity. Regular monitoring of tire air pressure by these partners is critical to ensure optimal performance. Maintaining proper air pressure not only extends tire life but also enhances fuel efficiency and contributes to safe operations.


Prioritizing sustainability in tire selection is a pivotal step towards environmental responsibility. Choosing tires from manufacturers with a strong commitment to sustainability can make a significant positive impact. Look for specific eco-friendly features, such as responsibly sourced materials and efforts to minimize environmental impact during the production process. An example of this is Continental’s vision of carbon neutrality by 2050.

Cost-Benefit Analysis

Performing a comprehensive cost-benefit analysis is essential, placing quality as a priority while evaluating the overall cost-effectiveness of tires throughout their lifecycle. This evaluation extends beyond the initial upfront cost and encompasses various crucial factors, including potential fuel savings, decreased maintenance expenses and the broader operational advantages gained by reducing vehicle downtime.

A more strategic approach involves calculating the total cost per hour of use, which is derived by dividing the tire's cost by its anticipated lifespan in hours. This metric provides a clearer and more accurate picture of the tire's value, factoring in both its initial price and the operational benefits it offers over time.

By adopting this more sophisticated approach to decision-making, fleet managers can make a well-informed choice that optimizes both quality and cost efficiency, ensuring that the selected tire aligns with long-term goals while minimizing expenses throughout the tire’s lifecycle.


Investing in a Committed Partner

In the current business landscape, the importance of selecting partners who are dedicated to their customers and possess forward-thinking strategies cannot be overstated. Key factors in decision-making should include a focus on innovation, preparedness for the future, and a commitment to maintaining a strong alignment between their offerings and your goals.

Explore tires that incorporate advanced technologies, such as those with built-in sensors for real-time monitoring of tire health and performance. These technologies enhance safety and provide valuable data for optimizing operations. It is another checkpoint for operations to make sure their fleet is running efficiently.

Anticipate future needs and trends. Consider how the chosen tires align with the direction the industry is moving, such as the shift to electric vehicles, automation and emerging sustainability standards. How much research and development is your tire manufacturer committing to their GSE portfolio? An expansive portfolio for your operation is key in choosing a partner. There are many vehicles found in a ground support operation, but does your manufacturer have the ability to meet the needs of most, if not all of your vehicles?

Manufacturers that prioritize their customers' needs and satisfaction are essential for successful operations. These partners are more likely to provide excellent service, respond to challenges promptly, and adapt their offerings based on customer feedback. The elevation of relationships, service and partnerships is now more important than ever for operations around the globe.


Making the Smart Choice

The integration of these considerations into the tire decision-making process is pivotal. By doing so, operators and companies can make a well-informed, smart choice that not only enhances current operations but also aligns seamlessly with the ever-changing industry landscape and future aspirations of heightened efficiency, sustainability and innovation.

This strategic approach guarantees that the present is optimized while simultaneously maintaining a well-connected pathway ahead. It ensures that today's decisions pave the way for a successful journey into the future, where the synergy between operational excellence and forward-thinking initiatives propels the industry forward. As a result, this perspective on tire selection encapsulates both the immediate and long-term objectives, creating a strong connection to the road ahead that benefits the organization, its stakeholders, and the broader world around us.

Alex Askey is a senior major accounts representative, OE US and Canada, for Continental Commercial Specialty Tire. His focus is on the material handling and port industries, and he is based out of the Fort Mill, SC, headquarters for Continental Tire The Americas, LLC. 

Chris Bennett is western U.S. district manager at Continental Commercial Specialty Tire. His focus is on material handling, port, earthmoving and agriculture industries in the western United States. He is based out of Dallas, TX.