Aviation Industry Turns to Childcare, Free iPhones to Lure Workers

March 1, 2023

The North American aviation industry is wooing workers, such as baggage handlers and customer service agents, with daycare centers, cheaper transport and free iPhones to compete in a tight market.

By Allison Lampert and Rajesh Kumar Singh

Source Reuters

Feb 27 (Reuters) - The North American aviation industry is wooing workers with daycare centers, cheaper transport and free iPhones to compete in a tight market where salaries for entry-level, low-skilled jobs often lag those at e-commerce companies like Amazon.

Shortages of workers like baggage handlers and customer service agents led to long lines and delayed luggage during the peak summer travel season last year, marring the industry's recovery from the COVID-19 pandemic and spurring demand for new initiatives to attract workers.