Go Rentals, a car rental company specializing in the private aviation industry and servicing fine hotels and resorts, has hired Craig Anderson as its Vice President of Car Rental Revenue.
Go Rentals is bolstering its business development strategy in hiring Anderson, as he aims to strike the delicate balance between dialing in the business side of renting cars and enhancing the guest experience. With over 25 years of experience working for a major national rental car company in various states, Anderson offers a unique perspective on Go Rentals’ position within the competitive car rental landscape.
“Go Rentals is one of the best kept transportation secrets in the country. Creating visibility will allow our individual branches to run great businesses,” says Anderson. “My goal is to help grow the Go Rentals brand so we are recognized nationwide as the best-in-class elite car rental company. Over the next few years, we will be working to scale the business in terms of its branches without changing its people-first culture.”
As VP, Anderson will help focus the company on more efficiency in its branches so the company can build national relationships and expand outside of FBOs to create new revenue streams while maximizing those already in existence. In addition to leveraging Go Rentals’ hospitality mindset, Anderson will manage the numbers and logistics pertaining to rates, national market share, and fleet usage efficiency.
“Craig possesses a refined business acumen while staying true to our service-oriented values,” says Kaye Gitibin, CEO of Go Rentals. "He is highly successful at ensuring we find the right guest and the right car at the right price, which is of paramount importance when working in luxury car rentals. We are looking forward to growing our branches with Craig at the helm.”
