FlyMyAirport Expands Personalization and Customization

March 28, 2024
Software enables airports to boost tourism and marketing campaigns by placing content along the consumer's journey.

FlyMyAirport has launched a major upgrade to its software that interacts with travelers in the early stages of their trip planning. This latest version creates a personalized experience for users, whether they are considering inbound visits or outbound travel. It also enables airports to boost tourism and marketing campaigns by placing content along the consumer's journey.

Key to the upgrade is “My Tabs,” which airports can easily customize to nudge consumers closer to an airport-loyal booking. The standout MyCommunity Tabs deliver destination-inspired content precisely when it can have the most influence. Organized into categories such as Things to Do, Events, and Airport Info, these quick-switching tabs are designed to boost inbound flight bookings. The tourist-driving content is also automatically broadcasted across FlyMyAirport's entire network of airports for unparalleled reach.

Below is a summary of the new features:

  • Search Mode (Fly Out/In): Undecided travelers can specify their intent as either inbound or outbound, making it easier for them to access content that better meets their needs.
  • MyCommunity Tabs: Offers airports the platform to boost local tourism by highlighting attractions, events, and essential travel information. This new feature also creates an opportunity for airports to collaborate with their local Convention and Visitors Bureaus (CVBs) and Destination Marketing Organizations (DMOs) for both content and funding.
  • MyCampaign Tabs: Allows airports to create customized Search-to-Book landing pages, ensuring a cohesive ad-to-book experience.

Since its launch eight months ago, FlyMyAirport has grown to over 20 participating airports. “Our goal is to deliver more value for airports and improve the user experience," said Keegan Coulter, COO of Airport One, LLC. "By adding more airports and expanding our tech team, we can deliver innovation faster, better, and at a lower cost than if each airport worked alone. There is strength in numbers, and our numbers are growing fast.”