If you’ve flown from Akron-Canton Airport, chances are you know the exact time it takes from your door to your gate. Or, you’ve been surprised how easy it is to navigate, even with children in tow. CAK has compiled stories like yours, highlighting what CAK is Easier Than.
In the airport’s latest creative campaign, daily struggles are compared with traveling through CAK. Customers can appreciate that CAK is easier than putting kids to bed, Instagramming brunch, or even getting the printer to work.
“Our commitment to an exceptional Customer experience is well-known throughout our community, and we want to showcase the ease and convenience of flying from CAK to those who haven’t tried us out yet,” said director of marketing Lisa Dalpiaz. “CAK is, intentionally, very easy. What better way to explain that than to show the experience against everyday tasks folks can relate to.”
The airport partnered with Akron-based agency, Pritt Entertainment Group (PEG), to imagine and create the :15 and :30 second spots, part of a broader communication strategy leveraging video to educate, excite and engage Customers.
“Akron-Canton Airport is a great asset to our community and we loved partnering with them to help show how easy it truly is to travel from CAK,” said Pritt Entertainment Group President/Co-Founder Ryan Pritt. “Being able to tell that story in a creative and relatable way made this campaign incredibly fun to be a part of.”
This campaign will have a series of videos distributed across traditional broadcast, streaming TV like Hulu and Sling, YouTube, Facebook, Instagram, Twitter and Snapchat.
To celebrate the launch of the new campaign, a contest will run from February 5 – 19, 2018 with the grand prize of two round-trip tickets aboard Spirit Airlines. For the chance to win, just enter at akroncantonairport.com, and follow the hashtag #CAKisEasierThan.
Watch all #CAKisEasierThan videos on Akron-Canton Airport's YouTube Channel.