Paradies Lagardère and the Louisville International Airport (SDF), on March 9, held a ribbon-cutting ceremony to introduce several new retail offerings in the airport’s Upper Level Pre-security area, including the first ever Today airport retail store, as well as the Kentucky Bourbon Trail and Brooks Brothers stores. These new locations are designed to complement existing retail and meet the diverse needs of SDF’s travelers.
With more than 60 years as a leading morning news broadcast providing the latest in domestic and international news, weather, entertainment and sports, Today has partnered exclusively with Paradies Lagardère to operate its airport retail brand. This themed travel essential store, designed to offer today’s busy and discerning travelers the next generation in travel essential concepts, showcases a thorough selection of newspapers, magazines, beverages, electronic accessories, gourmet snacks, HBA items and branded merchandise. The Today Show informs and entertains millions each day, and this store will also bring a smile to passengers at SDF.
The Kentucky Bourbon Trail concept, based on the famous Kentucky Bourbon Trail tour available to visitors, offers apparel, souvenirs, drinkware, and gifts. And as the exclusive airport operator, Paradies Lagardère is proud to offer travelers quality dress shirts, suits, ties, dresses, and fashion accessories through Brooks Brothers, an institution that has shaped American style for decades.
“We’re thrilled and appreciative to grow our long-standing partnership with the Louisville International Airport, and unveil the first ever TODAY airport retail store,” said Gregg Paradies, president and CEO of Paradies Lagardère. “Along with new locations Kentucky Bourbon Trail and Brooks Brothers, and our other great retail brand partners, Paradies Lagardère is happy to give travelers at the airport not only well-known international brands, but the ability to shop local as well.”
