Keflavik Chooses Concessionaire Analyzer+ to Boost Non-aeronautical Revenues

Sept. 26, 2014
Keflavik International Airport (KEF) in Iceland will be starting a pilot project with three shops in the next few weeks and is hoping to deploy to all concessions early in 2015.

Keflavik International Airport (KEF) in Iceland have selected the Concessionaire Analyzer+ (CA+)solution to help them control, manage and boost their non-aeronautical revenues. 

KEF will be starting a pilot project with 3 shops in the next few weeks and is hoping to deploy to all concessions early in 2015.

The CA+ project at Keflavik coincides with the airport’s increasing international passenger numbers and the many changes taking place in retail and F&B outlets where all contracts are up for renewal by the end of 2014 and is part of a plan to focus on further improving the performance of this sector of revenues.

By using CA+, KEF will be able to automatically collect transactional level sales data in real time using CA+ Capture, which is a thin-client software installed on concessionaires’ points-of-sale which automatically collects the sales with no intervention, or by allowing submission by concessionaires through the CA+ Interface using web services or the CA+ Portal.

The CA+ solution automates the collection of sales data from concessions, enables analysis of sales patternsand the delivery of business intelligence through its BI platform, manages tenant agreements and automates the revenue/billing process of concessions. Full implementation would involve bringing all concessionaires and revenue sources including retail, F&B, car parking, advertising and property leasing on board, and including additional Contract Management, Revenue Calculation and Billing modules to be able to holistically manage the entire non-aeronautical sector. These tasks are currently time-consuming, limited in detail and subject to error when performed manually, so their automation improves airport efficiency and accuracy.

KEF will then have better control of sales patterns while gaining more insight through a better understanding of sales patterns with the aim of maximising performance. The CA+ BI module allows the commercial and finance department to manage personalised dashboards allowing them to compare revenue per passenger by product category, concession, date, terminal, zone and a wide range of other useful metrics as well as to assess the impact of marketing and operational tactics. This insight will allow KEF to adjust their operations to reflect demand and to improve negotiations with concessions and airlines. 

Concessionaires will also be given limited access to the BI portal so that they too will be able to analyse their own sales in comparison to airport statistics such as passenger numbers and the benchmark for particular concession categories.

“We believe that the implementation of CA+ at Keflavik can provide a significant advantage to our terminal. It will support our commercial teams who continuously strive to improve the customer service and the performance of concessionaires”, said Hlynur Sigurdsson Terminal Director at Keflavik Airport. “CA+ will automate data collection and billing, currently very time consuming tasks. It will provide us with the tools to analyse sales and revenue patterns, and improve decision-making based on real time insight.”

“We are excited to work on a CA+ project at KEF, a unique and fast growing airport with an outstanding reputation for excellent service quality,” said John de Giorgio, CEO of Concessionaire Analyzer+. “CA+ is gaining ground in airports of all scales and across all geographies assisting them to better control and automate their processes while providing insight to allow them to boost their performance.”

About Concessionaire Analyzer+

Concessionaire Analyzer + enables airports to control, manage and boost non-aeronautical revenues. It automates the collection of sales data from concessions and enables in-depth analysis using a Business Intelligence platform. This provides airports with a better understanding of sales patterns and trends in order to boost performance and maximise potential within the non-aeronautical sector. CA+ also manages concession agreements and automates revenue calculation and billing Read more about Concessionaire Analyzer+.

About Keflavik International Airport

KEF is one of the few airports in the world where all shops and restaurants are both tax and duty free. In 2014 the Airports Council International (ACI) inducted Keflavik International Airport into the prestigious Director General´s Roll of Excellence. Passenger numbers amounted to 3.2 million in 2013 with a 16% increase on the previous year. This fast growing airport estimates that the total number of passengers will reach 6 million by 2020. KEF is managed by Isavia Ltd, together with all airports and air navigation services in Iceland.